30-second body scan in the Mobile Tailor tab. Garment stitched to order in a Bangalore micro-factory, delivered home in 7 days. Same price as a regular Reliance Trends garment.
One scan, one fit, one promise. Made to order, never made to stock. Same selling price as a regular Trends garment for the standard fit; customisations priced live before payment, opt-in upside on every order.
Fynd Horizon is the customer-facing experience layer — body scan, 3D try-on, checkout. Live today at RCP and Mumbai cluster. Dark Factory is the Reliance-owned manufacturing back-end that scales Horizon's MTO promise beyond the Tirupur partner factory. One paid-order event hands off the body model + garment spec from front-end to back-end.
Three AJIO-app surfaces (banner, home-feed card, Trends PDP ribbon) or three in-store placements (entry standee QR, fabric-bay shelf-talkers, back-wall scan zone).
Body scan (RealSense + phone camera) · 3D try-on at < 2 s render · catalogue browse · one-tap checkout. Live at RCP since 31-Mar-2026, Mumbai cluster since 27-Apr-2026.
Pattern auto-generated from the body model · single-ply cut · single-piece sewing · finished · packed. Bangalore micro-factory · 200 pieces / day at full run rate.
Guaranteed delivery date shown before payment. Live order timeline through every factory stage.
Three AJIO-app surfaces or three in-store placements deep-link into the M-Tailor tab.
Body scan · 3D try-on · catalogue browse · checkout. Live at RCP and Mumbai cluster.
Pattern · cut · stitch · finish · pack. Bangalore micro-factory at 200 pieces / day.
Guaranteed delivery date shown before payment.
Today, Horizon's measure-perfect path runs through the Tirupur partner factory at 24-48 hr. Dark Factory takes that same MTO commitment in-house — Reliance-owned, single-piece flow, scoped for AJIO catalogue depth (shirt, T-shirt, polo, pants → all categories at gamma). The front-end (Horizon) and the back-end (Dark Factory) are sized independently and connected through one paid-order event.
Reliance Trends today sells ready-made garments to a body that is never average. Custom fit means a tailor's shop — slow, inconsistent, no preview before the garment is finished. Mobile Tailor brings the tailor inside the AJIO app and the lights-out factory inside Reliance's manufacturing footprint.
| Lens | Ready-made / tailor today | Dark Factory · Mobile Tailor |
|---|---|---|
| Fit measurement | In-shop tape · inconsistent across visits | 30-second phone-camera scan · 14 measurements · < 1 cm mean error |
| Preview before payment | None · garment seen only once finished | 3D fit visualiser · garment drawn on the customer's own body model |
| Inventory model | Make-to-stock · markdown risk on every garment | Make-to-order · zero unsold inventory · zero markdown |
| Store space cost | Shelf rent for displayed SKUs | Zero shelf rent for this category · frees Trends floor for higher-velocity SKUs |
| Order → doorstep | 7-21 days at a tailor · multiple visits | 7 days · no shop visit · no measurement tape · no re-alteration |
| Customisation upside | Negotiated in-shop · margin opaque | Priced live in the app before payment · opt-in upside on every order |
From the AJIO app, three home surfaces (banner on app open, hero card on the home feed, contextual ribbon on every Trends product page) deep-link into the M-Tailor tab. In a Trends store, three placements (entry standee QR, fabric-bay shelf-talkers, back-wall scan zone) do the same. Both paths walk through the same eight steps.
Both entry paths land on the same screen. The 8-step flow runs from here · 7 days end-to-end.
Phone camera · 14 measurements · mean error < 1 cm. Body model saved to the customer profile for re-use.
Browse the M-Tailor catalogue · shirt, T-shirt, polo, pants. Garment renders on the customer's own 3D model.
Adjust collar, sleeve, chest, waist, length, and shoulder fit. Fit-confidence score updates live.
Each add-on priced live and shown before payment. Opt in or skip · margin upside per accepted add-on.
Final price (base + add-ons) and the guaranteed delivery date shown before checkout. One-tap payment kicks off the make loop.
Pattern auto-generated from the scan · single-ply cut · single-piece sewing · finished · packed. Real photo at each stage.
Last-mile dispatch from the micro-factory. Order timeline updates at each handoff.
Body model and saved fit accelerate the second order. Target repeat rate > 25% within 90 days.
Each department is single-purpose, replaceable, and named to a specific brand. The line runs single-ply through every step — fabric is cut, sewn, finished, and packed for one order at a time, never batched.
Customer takes a 30-second body scan in the M-Tailor tab. Bodygram + IR fit engines translate four signals into a standardised digital baseline that the pattern engine acts on.
Body model lands in the CAD engine; logic rules modify a master block to fit the customer's exact dimensions; the modified pattern flows to the cutter.
Single-ply cutter pulls one customer's pattern at a time. Visual nesting and projection align stripes and plaids across seams via a projected grid; QR labelling tags every part so the order never gets lost in the line.
Juki automats handle shirts, polo, chinos, and pants. Semi-automats handle T-shirts and other knits. Each workstation processes one customer's garment at a time — no batching, no WIP piles.
Modular steaming + ventilation chambers with a 20-program touch-screen controller. Each garment runs through the press cycle that matches its fabric and finish.
Eton overhead conveyor links cutting → sewing → finishing → folding without WIP piles. Every part is QR-tagged at the cutter and flows through the line as a single-piece job. The conveyor is what makes single-piece flow possible at 200 pieces / day; without it the line falls back to batched WIP.
Cutting runs through the centre line · sewing on the right · finishing, pressing and packing on the south wall · fabric and trims store flush against the entrance for first-in-first-out flow. The Eton overhead conveyor links every zone.
Like a transparent restaurant kitchen, the customer sees a real photo of her own garment at every factory stage. The order timeline replaces the "your order is being processed" abstraction with five named, photographed states.
Fabric pulled · trims tagged · QR-attached to the order.
Single-ply cutter · per-order pattern · stripes and plaids aligned.
Single-piece flow · automats for shirt / polo / pants · semi-automats for knits.
Pressing chamber · folding line · monogram printed where ordered.
Packed · dispatched · last-mile handoff · delivery date confirmed.
Fabric pulled · trims tagged · QR-attached to the order.
Single-ply cutter · per-order pattern · stripes and plaids aligned.
Single-piece flow · automats for shirt / polo / pants · semi-automats for knits.
Pressing chamber · folding line · monogram printed where ordered.
Packed · dispatched · last-mile handoff · delivery date confirmed.
Photo zone is the placeholder where the customer's own factory-stage photo lands during alpha. Until then, the timeline communicates the five named states.
The two loops are separable, sized independently, and connected through a single paid-order event that triggers fabric pull. This is what removes inventory risk while keeping the customer experience tight.
Each target carries a number for the alpha trial and a number for the gamma all-India run. The phase-gate plan exits a stage only when its targets are met.
| Outcome | Lens | Alpha target | Gamma target |
|---|---|---|---|
| Post-delivery NPS | Customer · fit | > 70 | > 70 |
| Fit-confidence at checkout | Customer · fit | > 80% | > 90% |
| Customisation attach rate | Customer · choice | > 25% | > 45% |
| Return or re-stitch rate | Customer · trust | < 5% | < 3% |
| On-time delivery (7 days) | Customer · speed | > 95% | > 98% |
| Markdown rate | Business · inventory | → 0% | → 0% |
| Repeat purchase rate · 90 days | Business · habit | > 25% | > 30% |
| Scan-to-paid conversion | Business · funnel | > 12% | > 22% |
| Gross margin · vs plan | Business · margin | at plan | plan + 2% |
| Capacity · pieces / day | Business · throughput | 60 → 150 (beta) | 200 / day full-rate |
Start dates are pending the decision-ask sign-off. Each phase gates on measured exit criteria, not on calendar promises.
Internal staff and invited customers only. Shirt + T-shirt.
Public launch. Shirt + T-shirt + polo + pants. Manufacturing automation goes live.
All categories (men + women + kids), all geographies. 2 additional micro-factories near demand.