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Retail Jarvis.

Predictive, non-intrusive, always-on customer experience sensing. Reads operational reality and customer behaviour across every Reliance store and digital surface — without asking the customer a single question. Four scores, one feedback loop. In Build.

Build · 01 - May - 2026 · Anchor demo on Store 5943 · Mumbai Infinity Malad Roadmap · Production rollout · non-biometric by design
Status · Build
Stage
Build
Anchor demo on Store 5943
Core outputs
4
Readiness · CX · Friction · Churn
Engine stages
4
Readiness → Journey → Behaviour → AI

In Build. Anchor demo on Store 5943. Production rollout next.

Foundation
Build

Cornerstone in.

11-page cornerstone working note shipped 26 - Nov - 2025 (working-note rev 16 - Dec - 2025). First principles, offline signal inventory (Basic / Inter. / Adv.), online signal inventory (Basic / Inter. + Adv. combined), four core outputs, actions and feedback loops. The build proceeds against this spec.

Anchor demo
Build

Jarvis console · Store 5943.

Five operator surfaces being built on Store 5943 (Mumbai Infinity Malad) — Customer Journey Funnel · Walk-in · Trial / Selection · Billing · Action Tracker. CCTV-observed and POS-input metrics; estimated where instrumentation is pending. See §04.

Production rollout
Roadmap

Multi-store · non-biometric by design.

Production rollout across additional formats. Silhouette / posture CV only — non-biometric — per cornerstone Section 2C. Product to be re-housed under Impetus as Impetus Jarvis per Farooq.

Customer experience cannot be understood by asking customers.

It must be observed. The cornerstone working note states four principles before any signal, score, or action is defined. Every downstream choice in the system rests on these.

Principle 01

Start with operational reality.

Temperature, lighting, cleanliness, product availability, navigability, staff readiness, app stability, search performance, delivery completeness, competitor pricing. If readiness is wrong, every downstream customer signal is distorted. Fix the basics first.

Principle 02

Behaviour reveals truth.

Customers communicate through actions long before words — they continue browsing or exit, put items back, abandon a queue, retry payment or drop off, return frequently or slowly stop, switch channels silently. These signals are richer and more honest than any form-based feedback.

Principle 03

Build bottom-up.

Readiness → Journey → Behaviour → Inference. Measure the environment first, capture what actually happened, observe the customer response, then — and only then — infer experience quality and predict risk. Inverting the order produces assumptions, not insight.

Principle 04

Include external context.

Customer expectations are shaped before they enter a store or open the app. Competitor pricing, local promotions, social media sentiment, and seasonal or environmental factors must be part of the model — otherwise behaviour is interpreted out of context.

One sensing engine. Three sides.

Signals enter on the left (offline · online · external). The Experience Sensing Engine runs four stages — Readiness Measurement, Journey Capture, Behavioural Analytics, AI Inference — and emits four core KPIs. Playbooks on the right route each KPI to the team that can act. Operational changes feed new signals back to the engine for continuous learning.

Left · Signals

Three signal families.

  • · Offline store · RFQM · AOV · footfall · queue · path · putback · switching
  • · Online / digital · RFQM · AOV · micro-journeys · NLP sentiment · channel switching
  • · External / market · competitor pricing · local promotions · environment · seasonality
Centre · Sensing engine

Four stages, in order.

  • · Readiness Measurement · store readiness · digital readiness · external context
  • · Journey Capture · offline · digital · fulfilment
  • · Behavioural Analytics · dwell · paths · queue · funnel
  • · AI Inference · experience quality · friction locations · churn risk
Right · Playbooks & actions

Four owners, by KPI.

  • · Store Operations · readiness · staffing · assortment
  • · Digital & Product · search · performance · payments
  • · Fulfilment & Logistics · SLA · substitutions · reliability
  • · CRM & Marketing · retention · outreach · recovery
Retail Jarvis architecture · Signals → Experience Sensing Engine → Playbooks & Actions · with four core KPIs

Signals (Offline Store · Online / Digital · External / Market) → Experience Sensing Engine (Readiness Measurement · Journey Capture · Behavioural Analytics · AI Inference) → Core KPIs (Store Readiness · Customer Experience · Friction Index · Churn Risk) → Playbooks (Store Ops · Digital & Product · Fulfilment & Logistics · CRM & Marketing). Operational changes feed new signals back · scores update.

Five operator surfaces in build on the anchor store.

Jarvis console being built against a single anchor store. Each surface answers one operational question — where does the funnel break, what happens at the door, what happens in the trial room, what happens at the till, what does the manager fix. Metrics labelled from input data are POS / roster facts; CCTV observed are silhouette-CV; estimated are model-inferred where instrumentation is still pending.

Jarvis Console · Customer Journey Funnel for Store 5943 · Footfall 10,265 → Browsing 7,185 (-30%) → Trial 3,593 (-50%) → Billing 1,383 (-62%)
Console · Customer Journey Funnel
Build

Stage-wise conversion with drop-off analysis. Last week (W2 · Mar 2-8): Footfall 10,265 → Browsing 7,185 (−30% drop) → Trial / Selection 3,593 (−50%) → Billing 1,383 (−62%). Footfall and Billing are from input data; Browsing and Trial are estimated from CCTV observations.

Jarvis · Walk-in Journey · 20.6K total walk-ins · 30% walked out under 2 minutes · 12-15 min average engagement
Walk-in Journey
Build

Entry experience, staff greeting, store readiness, customer engagement. Total walk-ins 20.6K (W1 9,433 → W2 10,265 · +8.8%). 30% walked out in under 2 min (~6,186 customers). Avg engagement ~12-15 min. Staff-to-customer ratio 1:12 peak vs 1:6 non-peak. Staff interaction rate ~15% met / ~85% not met. Product zone activity ranks Women's Wear very high, Shoes / Accessories low.

Jarvis · Trial / Selection Journey · 1:12 peak staff ratio · trial dwell 8-12 min · ~60% dwell over 5 min
Trial / Selection Journey
Build

Product selection, trial-room experience, size availability, staff assistance during fitting. Staff-to-customer ratio ~1:12 peak. Peak 18:00-20:00 (10-12 customers / zone) vs non-peak 14:00-16:00 (2-4). Trial-room dwell ~8-12 min. ~60% of trial-room users dwell over 5 min. Zone activity map flags 2 critical issues, 1 needs attention, 1 observation, 2 working well — including "No staff assistance during product selection — customers cannot find sizes, match outfits, or get recommendations".

Jarvis · Billing Journey · queue 3-5 min · ~1-2/day queue over 15 min · avg bill ₹1,450 · 5 POS machines
Billing Journey
Build

Queue experience, billing speed, POS utilisation, checkout friction. Queue time 3-5 min. ~1-2 instances/day where queue exceeds 15 min. Average bill value ₹1,450. POS machines used 5 (#121 · #126 · #135 · #166 · #167). Avg billing time 2-3 min. Returns processed 10-15/day.

Jarvis · Action Tracker · 8 action items · 6 support tickets · 2 critical · 3 high · 2 watch · 1 resolved
Action Tracker · the closed loop
Build

Monitors actions, escalations, and support tickets for the store. 8 action items · 6 support tickets · 2 S0 critical · 3 S1 high · 2 S2 watch · 1 resolved. Escalation path · Department Manager → Store Manager → Cluster Manager. Worked example: Address Size Availability Gap — 98% of returns due to wrong size, ₹2.4L/month reduction in returns, owned by Store Manager (Rajesh Kumar). Second item: Staff Greeting Protocol Training — greeting rate 72% (target 90%), 3 staff below 65%, +5 pts CXS improvement projected.

Every signal collapses into four scores.

All offline and online signals consolidate into four outputs. Each has a defined calculation, a defined meaning, and a downstream playbook.

OutputWhat it answersHow it is calculated · inputsFeeds
Store Readiness Score Was the store / app operationally ready today? AC / temperature, lighting, cleanliness, staffing presence, assortment completeness, out-of-stock checks, pricing consistency, Experience Manager App logs, maintenance issues. Store Operations
Customer Experience Score Survey-less measure of how customers experienced the journey. RFQM patterns, basket shifts, queue and billing performance, app / web responsiveness, payment reliability, search effectiveness, fulfilment quality, returns, customer-service interactions, ratings, sentiment. Store Ops · Product · Fulfilment
Journey Friction Index Where exactly did friction occur — find, decide, pay, receive, support? Search zero-results, funnel drop-offs, cart abandonment factors, promo / coupon failures, dwell / navigation delays, queue abandonment, pricing conflicts, fulfilment issues, support escalation patterns. Product · Merchandising · Store Ops · Customer Service
Dissatisfaction & Churn Prediction Which customers are at risk of disengaging or switching? Declining RFQM, reduced visit frequency, shrinking basket size, repeated returns, channel switching after friction, fulfilment delays, ongoing negative sentiment. CRM · CX Team

Every signal that feeds the engine.

From the cornerstone working note. Basic signals rely on existing POS / app data and can be turned on immediately. Intermediate signals require structured process or instrumentation. Advanced signals rely on CV, ML, identity stitching, or social listening. Cornerstone Section 3 combines online intermediate and advanced into a single tier — the page reflects this as Inter./Adv.. Each row maps to one or more of the four core outputs.

Offline stores.

23 signals · 9 Basic · 8 Intermediate · 6 Advanced.

TierSignalHow capturedWhat it tellsFeeds output
BasicRFQMPOS transaction historyEngagement level, early churn signsCX · Churn
BasicAOV & basket compositionPOS basket dataTrade-down, premium loss, buying-behaviour shiftsCX · Churn
BasicStore readiness · Experience Manager AppDaily checklist (AC, lighting, cleanliness, fixtures, staffing, maintenance)Was the store fit for customers that dayReadiness
BasicSimple conversion proxyPOS bills per time-band (approx walk-ins)Early indicator of friction or mismatchCX
BasicBilling timePOS timestampsEarly detection of slow checkoutFriction
BasicReturns & reason codesPOS return recordsProduct dissatisfaction or mismatchCX · Churn
BasicDiscount / promo dependencePOS applied discountsValue-perception challengesCX
BasicCompetitor pricing (key KVIs)Price-intelligence feeds or manual scansWhether value perception is aligned before arrivalReadiness · Churn
BasicAssortment breadth & depthStore ranging filesAssortment gaps affecting expectationsReadiness · Friction
Inter.Footfall vs billingDoor countersCustomers entering but not buyingCX · Friction
Inter.Shelf availability (enhanced)High-frequency staff scansPersistent out-of-stock patternsReadiness
Inter.Queue length & abandonmentQueue counters / overhead countCheckout friction and staffing needsFriction · CX
Inter.Zone-level dwell (high-level)Overhead heatmaps (non-identity)Confusing or ignored areasFriction
Inter.Staff responsivenessStaff app interaction logsSpeed of customer assistanceCX
Inter.Staffing allocationRoster vs actual POS / staff activityUnderstaffing or misalignment with peak demandReadiness · Friction
Inter.Price override / promo mismatchPOS override logsWhere pricing or signage is unclearFriction
Inter.Store-level social sentimentGeo-tagged store mentions · social listeningIndependent validation of operational issuesCX · Churn
Adv.Detailed path & movement loopsFull-store heatmap and path analyticsNavigation and search frictionFriction
Adv.Pick-putback & hesitationZone-level CVPricing, quality, or information frictionFriction · CX
Adv.Body-language friction cuesSilhouette / posture CV (non-biometric)Live dissatisfaction pocketsCX
Adv.Comfort index (temp / noise)Distributed sensorsWhen discomfort affects dwell or conversionReadiness
Adv.Cross-store switchingIdentity stitching across storesCustomers avoiding a specific storeChurn
Adv.Offline-to-online migrationOmni-channel identity graphUnresolved in-store friction pushing customers onlineChurn

Online · app + web + OMS + CRM.

24 signals · 18 Basic · 6 Intermediate / Advanced.

TierSignalHow capturedWhat it tellsFeeds output
BasicRFQMDigital transaction historyCustomer engagement and early churn indicatorsCX · Churn
BasicAOV & basket compositionCart and order logsShifts in value perception or buying behaviourCX
BasicFunnel drop-off (View → Cart → Checkout → Pay)Clickstream analyticsWhere friction occurs in the digital journeyFriction
BasicPayment failures & retriesPayment-gateway logsTrust or payment-UX frictionFriction · CX
BasicDelivery performanceOMS + last-mile feedsReliability and quality of fulfilmentCX · Churn
BasicReturns & reason codesDigital returns workflowProduct / content mismatchCX
BasicSearch performanceSearch logsCatalogue and tagging qualityFriction
BasicOut of stockReal-time catalogue availabilityImmediate friction due to unavailabilityFriction · CX
BasicAssortment rangeCategory listing completenessWhether the digital store meets customer expectationsReadiness · Friction
BasicCompetitor pricingPrice-comparison feeds on key SKUsHow value perception is shaped before checkoutCX
BasicPromo / coupon issuesCheckout logsPricing or promotion clarity issuesFriction
BasicApp / web performanceTelemetry & web vitalsTechnical friction affecting engagementCX
BasicAdd-to-cart vs purchaseCart activity vs ordersPricing, delivery, UX or trust issuesCX
BasicCustomer-service touchpoints (Chat / Bot / WhatsApp)CRM and chat logsThemes driving friction or confusionFriction
BasicSupport ticketsCRM systemsWhere digital journeys fail operationallyCX
BasicRatings and reviewsApp / web review systemsCustomer sentiment on products and serviceCX
BasicStore-pick order qualityOMS pick logsOffline readiness affecting online fulfilmentCX
BasicSocial media sentimentPublic posts referencing digital experienceExternal validation of digital experience qualityCX
Inter./Adv.Behavioural micro-journey patternsSession-path analyticsPredicts dissatisfaction before drop-off occursCX · Friction
Inter./Adv.NLP sentiment from chats / emails / reviewsNLP / ML text analysisHidden friction not visible in clickstream dataCX
Inter./Adv.Product-content quality issuesML on product descriptions, images, return reasonsWhen inaccurate or incomplete content erodes purchase confidenceFriction
Inter./Adv.Personalisation failure signalsCTR patterns, relevance scoringWhen recommendations degrade experienceCX
Inter./Adv.Delivery experience predictionML on SLA history, traffic, weatherProactive intervention before a poor experience occursCX
Inter./Adv.Channel switching (online ↔ offline)Identity stitching across systemsWhen dissatisfaction in one channel pushes customers to anotherChurn

Score → trigger → action → re-measure.

Each output is wired to a specific trigger, an action, an owner, and a re-measurement loop. The same signals are measured again after action; scores update; weighting refines based on observed outcomes.

OutputWhat triggers actionAction takenOwnerFeedback loop · re-measured
Store Readiness Score Low readiness — AC, lighting, cleanliness, staffing gaps, assortment gaps, pricing inconsistencies. Fix issues immediately (environment, maintenance, stock, staffing). Mark resolution in Experience Manager App. Store Manager · Experience Team Readiness re-evaluated next scheduled check or visit.
Customer Experience Score Low or declining — payment failures, delivery delays, long queues, poor app performance, rising returns. Identify top drivers by channel; corrective actions across process, staffing, content, UX. CX Team · Store Ops · Product · Fulfilment Recalculate CX after fixes; track whether engagement and RFQM recover.
Journey Friction Index High friction at a specific journey step — search, navigation, checkout, payment, fulfilment, support. Targeted fixes — improve search tagging, correct pricing or promos, reduce queue time, resolve checkout, fix delivery routes, clarify content. Product · Merchandising · Store Ops · Customer Service Measure reduction in friction signals at the same journey step.
Dissatisfaction & Churn Prediction Customer or household flagged high-risk — declining frequency, smaller baskets, complaints, negative sentiment, fulfilment issues. Proactive retention — personalised outreach, issue resolution, cross-channel support, service guarantees, targeted offers. CRM · CX Team Track whether RFQM improves and churn risk decreases after intervention.

The cycle runs as signals → outputs → actions → feedback. After actions are taken, the same signals are measured again; scores update automatically; teams adjust or escalate; models refine signal weighting based on observed outcomes. Self-correcting feedback loop — operations and predictions both improve with each cycle.

Team · see /organisation/