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SwapEasy.

Live · 625 Reliance Digital + 983 My Jio Store outlets · ₹3.23 Cr Feb '26 Building · network attach 1.4% → 5%+ · Liquidation Partner rebalance · live dashboards Roadmap · laptops · tablets · TVs · home & living · omnichannel
Live · Feb 2026 reporting period
Network coverage
625 Reliance Digital + 983 My Jio Store
90%+ of Reliance Digital network
Feb '26 exchanges
2,881
Jan '26 peak 4,681 · 6-month run rate
Avg exchange value
~₹11,197
Apple ₹18,495 · stable across cohorts
Liquidation partners
41 onboarded
15 actively rotating · ~₹85 L wallet
01 · Status · Feb 2026

What's running. What's being built. What's next.

Running today
Live
  • 625 Reliance Digital stores live · ~90% of network
  • 983 My Jio Store outlets active · second format on platform
  • ₹3.23 Cr exchange value · Feb '26 · SAP-traceable · Reliance Digital ₹2.90 Cr · My Jio Store ₹0.27 Cr · BISMI ₹0.03 Cr · Jan '26 peak ₹4.69 Cr
  • 41 Liquidation Partners onboarded · ~₹85 L wallet under management · 15 actively rotating capital
  • Apple 16+ pilot · Oct '25 · 10.5% attach on transacting stores · top stores (Seawoods, 8D RCP) 15–20%
Building · next 60 days
Building
  • Network adoption push · activate 179 Reliance Digital + 884 My Jio Store non-transacting stores (Feb '26) · attach 1.4% → 5%+
  • Liquidation Partner rebalance · 26 of 41 stuck · 3-day pickup SLA · clear 333-unit pickup pendency
  • Brand bump-up replication · Samsung · OnePlus · Xiaomi for festive / Q4
  • Live dashboards · real-time format / store / brand · replaces weekly emails
  • New-electronics pilot · 50 stores · diagnostic + grading framework for laptops, tablets, smartwatches, TVs
Roadmap · 6 months
Roadmap
  • Phase 1 · within electronics · laptops · tablets · smartwatches · TVs & large appliances
  • Phase 2 · beyond electronics · home & living · kitchenware · online + omnichannel exchange
  • Multi-Liquidation Partner bidding engine · competitive quotes per device · per zone · real time
  • Auto reconciliation + Liquidation Partner ledger · replaces manual settlement
  • ML fraud + tampering detection at pickup and Liquidation Partner receipt
  • Brand-funded bump-up engine · programmable per SKU · region · season
Read-out · Feb '26 data

Stores that adopt SwapEasy sell more. Stores with >5% exchange attach show 23–37% higher ASP across 5 months · February platform uplift strengthened to 41%, the strongest signal across all 5 months. The constraint is adoption discipline, not platform capability.

02 · What's live for Reliance today

Four modules. One transactional spine.

Each module ships as a live surface across the Reliance Digital and My Jio Store in-store estate. Used together as one stack on every transacting counter.

ModuleStatusLive forAnchor outcome · Feb '26
Mobile exchange (customer) Live Reliance Digital + My Jio Store in-store counters 2,881 exchanges Feb '26 · 4,681 Jan '26 peak
POS-applied exchange credit Live All transacting stores ₹3.23 Cr SAP-traceable revenue Feb '26
Liquidation Partner orchestration & wallet Live 41 partners across zones ~₹85 L wallet under management
Brand-funded bump-up Live · Apple 16+ Transacting Reliance Digital stores 10.5% attach (top stores 15–20%)
03 · How it works · 5 steps from counter to cash

One spine. Diagnostic → quote → POS → Liquidation Partner.

The same flow used for every mobile exchange today is the flow every category — laptops, TVs, home & living — will reuse as the platform expands (§06 roadmap).

1
Counter sign-in
In-store SwapEasy landing · auto-bound to My Jio Store address with Bonus up to ₹8000 promo banner and Mobile category card

Customer enters in-store; SwapEasy auto-binds the My Jio Store address. Promo banner offers up to ₹8,000 bonus on the day's bump-up SKU.

2
Pick brand and model
Step 1/2 of Exchange Your Mobile · brand picker showing Vivo, Tecno, Samsung, Realme, POCO, OPPO, Nothing, Nokia

8 OEMs visible by default (Vivo, Tecno, Samsung, Realme, POCO, OPPO, Nothing, Nokia); search-for-models field for any other brand.

3
Get a quote
Quote screen · Apple iPhone 17 Pro Max 12 GB / 512 GB returning Get up to ₹1,05,500 with Get Exact Value CTA

Standardised diagnostic returns a fair-market quote — example: iPhone 17 Pro Max (12 GB / 512 GB) → ₹1,05,500. Get Exact Value runs the full diagnostic; otherwise the quoted ceiling stands.

4
POS credit applied

Approved exchange value is applied as credit at the SAP point-of-sale terminal; new device walks out with the customer the same visit. SAP captures the uplift as incremental revenue (the ₹3.23 Cr Feb '26 figure is the sum of these SAP entries).

5
Liquidation Partner routing & reconcile

Old device is routed to the highest-bidding liquidation partner active in that zone, with a 3-day pickup SLA, full ledger entry, and audit trail. The operator surface for this loop ships in §04 below.

04 · Deep dive · operator console

Two surfaces from the running platform.

Screenshots from the live SwapEasy operator console. The Exchanges queue closes the customer flow above; the Transactions ledger reconciles every confirmed exchange against the Liquidation Partner wallet. Click any image to enlarge.

Operator console · Exchanges queue · 10-status pipeline from Confirmed through RVP Delivered with sales channels filter
01 · Exchanges queue

List of Exchange Orders. 10-status pipeline from Confirmed through RVP Delivered. Sales channels include Reliance Digital and Digital Mobile Stores. Bump Up On / Off filters scope to brand-funded campaigns.

Operator console · Transactions ledger · per-Liquidation Partner closing balance with bulk upload and manually debit-credit controls
02 · Transactions ledger

List Of Transactions. Per-Liquidation Partner closing balance reconciled on every confirmed exchange. Bulk upload + bulk bump-up upload for catalogue refresh. Manually Debit-Credit Amount for ad-hoc adjustments. Order status closes the loop back to the Exchanges queue.

05 · In flight · next 60 days

Five workstreams. Named outcomes by Day 60.

From a deployed platform to a default counter behaviour across every Reliance Digital and My Jio Store outlet, while seeding the next category.

01Building

Network-wide adoption

Activate the 179 Reliance Digital + 884 My Jio Store outlets that have not yet transacted (Feb '26). SAP-MIS daily flow into store dashboards. Field engagement by store.

Outcome by Day 60 · attach 1.4% → 5%+
02Building

Liquidation Partner ecosystem health

Rebalance device flow to under-utilised Liquidation Partners (26 of 41 stuck). Enforce 3-day pickup SLA. Clear state-wise pickup pendency (currently 333 units).

Outcome by Day 60 · 100% Liquidation Partners rotating capital
03Building

Brand bump-up programs

Replicate the Apple 16+ playbook with Samsung, OnePlus, Xiaomi for festive / Q4. Brand-funded top-ups directly on platform.

Outcome by Day 60 · 3 brand programs live · double-digit attach
04Building

Live dashboards

Replace manual weekly emails with real-time format-, store-, and brand-level dashboards for leadership.

Outcome by Day 60 · single source of truth · live
05Building

New-electronics expansion · kick-off

Begin diagnostic & grading framework for laptops, tablets, smartwatches and TVs. Identify pilot stores and first Liquidation Partner cohort. Sets up the Phase 1 roadmap below.

Outcome by Day 60 · pilot category live in 50 stores
06 · 6-month roadmap + vision

Two axes. Same spine.

Deeper categories within electronics, then beyond electronics into broader lifestyle goods. Each expansion reuses the same diagnostic-quote-Liquidation Partner-POS spine that is live for mobiles today.

Phase 1 · Months 1–4
Roadmap

Beyond Mobiles, Within Electronics

  • Laptops & tablets. Highest near-term revenue lever after mobiles. Component-level diagnostics (battery health, screen, keyboard, ports) and zone-specific grading. Refurbisher Liquidation Partners onboarded with category capability.
  • Smartwatches & wearables. Lower-ticket but high-volume. Bundle exchange offers with new device sales.
  • TVs & large appliances. Reuse the Delivery-Partner doorstep QC flow already designed for online exchanges. Integrate with the existing Reliance Digital home-delivery network.
Phase 2 · Months 4–6+
Roadmap

Beyond Electronics

  • Home & living. Furniture, décor and kitchenware exchange. Buy-back partners differ (re-furnishers, charities, secondary marketplaces); the quote-grade-orchestrate spine holds.
  • Kitchenware & small appliances. High-attach categories at JioMart, Reliance Smart and Trends Home — opens a re-commerce flywheel across formats.
  • Online + omnichannel exchange. Doorstep diagnostics and re-quote logic to bring exchange to AJIO, JioMart and Reliance Digital online journeys. Completes the omnichannel loop.
Parallel · platform
Building

Capability investments

  • Multi-Liquidation Partner bidding engine. Competitive quotes per device, per zone, in real time.
  • Auto reconciliation + Liquidation Partner ledger. Replaces manual settlement.
  • ML fraud + tampering detection at pickup and Liquidation Partner receipt.
  • Brand-funded bump-up engine. Programmable per SKU, region and season.
Vision · re-commerce OS for Reliance

The re-commerce spine for Reliance — wherever exchange applies.

SwapEasy's destination is not a feature, nor a category vertical. It is the re-commerce operating system that sits underneath every Reliance retail format — wherever a customer has something old to trade, and wherever a partner has the appetite to buy it back.

At scale: any customer, in any Reliance store or app, across any category, can scan, get a fair quote, see brand-funded top-ups, and walk out with a new product — with the old item routed to the highest-bidding partner in their zone, fully reconciled and audited.

Strategic value to the group
  • ~5% format-revenue uplift at maturity
  • 8–10% margin on resale vs ~5% on new
  • Richer first-party data on upgrade cycles, brand affinity and price sensitivity
  • Defensible moat as India's organised re-commerce category formalises
  • B2B platform asset JCP can extend to non-Reliance retailers in time