Home / PixelBin

PixelBin.

AI-native visual production for Reliance retail. One umbrella · three sub-products · used across Reliance Brands (Sephora, Vision Express, West Elm), Reliance Jewels, JioMart, AJIO and more.

One AI-native pipeline from creative brief to channel publication.

Visual production for retail used to be a serial bottleneck — shoots, edits, format adaptation, channel-specific exports — slow enough that campaigns missed launch dates and catalog refreshes lagged collection arrivals. PixelBin replaces that loop with an AI-native platform that creates, transforms and delivers visual content in one system.

Reliance brands use it for product photography automation, AI-generated ads, immersive AR/VR commerce surfaces, and CDN-delivered images at storefront scale. Built by Fynd. Owned and run by Reliance.

Three products under the PixelBin umbrella.

A · Image Transforms

PixelBin

100K images Live

Background removal, smart cropping, format conversion, AI upscaling, batch presets. Replaces hand-editing for catalog and marketing visuals across SKUs.

B · AI Ads

Fynd Studios

50+ AI ads Live

Text-to-image and text-to-video for campaign concepting, storyboards, and finished ad creative. Variants generated at brand-template fidelity.

C · Immersive Commerce

GlamAR

200+ AR / VR experiences Live

3D, AR and VR commerce surface · VTO · AI Skin Analysis · product configurator · virtual store · AR discovery ads. Live on Sephora, Vision Express, West Elm, Reliance Jewels, VINT × Jio.

Open GlamAR deep-dive →

Create · Transform · Deliver.

Every sub-product slots into one of three platform pillars. The pillars share the same asset store, the same compliance posture, and the same global CDN.

Pillar 1 · Create

AI generates the visual.

High-quality visuals without waiting on production cycles.

  • Text-to-image for rapid concepting
  • Text-to-video for storyboards and campaign drafts
  • Brand template library across teams
Pillar 2 · Transform

Batch automation does the rest.

Thousands of visuals processed without manual editing.

  • Background removal, object cleanup, AI upscaling
  • Reusable presets and workflows
  • Automated colour correction and compliance QA
  • API-first integration with PIM, CMS, ad platforms
Pillar 3 · Deliver

Global CDN ships every image.

Fast, optimised visuals on every channel and device.

  • Global CDN · 152+ countries
  • Adaptive format selection per device + browser
  • SEO-optimised delivery with Core Web Vitals tuning
  • Real-time performance analytics

Across categories and channels in the Reliance ecosystem.

PixelBin powers visual production across Reliance Brands, Reliance Jewels, JioMart, AJIO, and Reliance Digital. Module mix changes by category — fashion runs PixelBin transforms; jewellery runs GlamAR VTO and 3D models; beauty runs GlamAR Skin Analysis and Studios for ads; furniture runs GlamAR virtual staging.

Categories covered
Fashion & Apparel Beauty & Wellness Jewellery Eyewear Home & Furniture Food & Beverage Electronics

Enterprise-grade · proven at platform scale.

312M+
Transformations processed
121M+
Active-user transformations
9.5 PB
Bandwidth delivered
152+
Countries served
Compliance & reliability
SOC 2 Type II GDPR Compliant ISO 27001 · in progress 99.9% Uptime SLA Enterprise encryption Role-based access SSO support
Integrations · plugged into the Reliance stack
Akeneo Bynder Google Cloud Cloudflare Fastly