Store Companion App.

(Store Shopping Companion)

When you walk into a store, the app detects your location and switches to "companion mode" — outfit combinations, virtual try-on, scan to check size availability, complete payment without assistance.

Customers (personalised in-store experience)Store Managers (seeing what customers want)

Live

02 · What it does for you

App Feature Map · Optimising the sales force for peak performance. The Companion App is the in-store counterpart to AJIO web — the surface where customer intent meets store inventory in real time.

When you walk into a store, the app detects your location and switches to "companion mode," showing content and offers tailored to that store. Browse complete outfit combinations, virtual try-on, scan items for details and availability, complete payment without assistance and earn rewards through fun challenges (scanning products, trying outfits, referrals). Store managers can see customer wishlists and help with orders across the entire store network.

03 · Rollout Status

100 stores (pilot, March 2026)All stores targeted by end of MarchLive adoption dashboard (Geckoboard) tracking metricsTested at Trends Kamanhalli, Bangalore (Feb 13)

AJIO × TRENDS Companion video demo available. Loyalty integration project for Trends users underway.

04 · What improved

No formal release note yet. Active rollout underway. Tested at Trends Kamanhalli, Bangalore (Feb 13). Priority features: find a product in-store, check size availability across stores, assisted ordering for customers. Moving from pilot to full rollout.

Expected metric impactevery store interaction becomes a data point — wishlists, scan frequency, completion rates — helping merchandising teams understand what customers actually want vs. what's on the shelf. The Companion App is the in-store counterpart to the AJIO web channel — extends omnichannel from "buy online, pick in store" to "discover in store, complete on phone."

05 · Screenshots

Scan for a Smarter In-Store Experience · TRENDS QR launch screen — scan, pay, go · browse full collection · check size availability · home delivery for sizes not in store.

In-Store Experience · Store detection switches the app to companion mode for the nearest TRENDS.

Complete the Look · cross-selling with store-exclusive discounts.

Scan & Go · Scanned product (DNMX Red Kurti) with size availability + home-delivery fallback.

Order Confirmed · Post-checkout flow with detagging-zone QR + walkout.

Find-in-store barcode · Show-staff barcode (EAN) on a PDP overlay so a store associate can locate the item on the floor; checkout completes via Scan & Go.

Six in-store features · Scan & Go (self-checkout) · Endless Aisle (access all products) · Order History (past purchases) · Dual Cart (in-store + online) · Store Switch (change location) · Store Aisle (navigate the store).