NextWave (Fashion Trends Forecasting).

(Trends Analysis · Fashion Trends Forecasting)

Social, celebrity, regional, marketplace and competitor trend signals — all in one place to answer "what should I design and buy next?"

Fashion DesignersBuyersCategory HeadsPlanners

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02 · What it does for you

Designers access social media trend data, industry reports (EDITED, WGSN) and competitor intelligence — all in one place — to answer the question "What should I design next?" Buyers and category heads connect trend data to their range planning tools through an automated data pipeline.

Fashion Eye provides visual trend browsing by category, style and season. ~424 users have access; ~81 active in the last 6 months (~19%). Low active usage reflects the leadership direction: moving from 400 human designers manually browsing trends to AI-native flows where fewer designers curate AI-generated outputs, so the tool's value shifts from daily usage to quality of design decisions. Leadership direction: move toward AI-generated designs where human designers curate rather than create from scratch.

03 · Reach & Adoption

~424 users with access~81 active in last 6 months (~19%)EDITED + WGSN industry reports embeddedFashion Eye · visual trend browsingCelebrity Corner · social media corpusRegional Trends · 11 divisions of IndiaAjio trending queries · live demand signal

Active usage low and falling on purpose — the platform is the substrate for AI-native design flows, not a daily browse tool.

04 · What improved

Designers no longer leave the platform to read trend reports — EDITED data is inside Impetus with full categorisation. Trend signals automatically feed into range planning tools, connecting "what's trending" to "what should we buy." Visual trend discovery has better image quality, plus new profile pages with category browsing — designers can quickly scan what's trending visually without reading reports.

Expected metric impactevery trend cycle, fewer designers spend less time aggregating signals and more time deciding which signals to act on. Sets the stage for AI-generated range plans where humans curate rather than create.

05 · Screenshots

Co-Ord Trends · Fashion trend cards with status (Reached Peak · Growing · Stable · Decaying · Atypical) and product recommendations for buyers.

Celebrity Corner · Style inspiration from social media.

Regional Trends · Regional product cards (Konkan division shown) with trend categories and price points.

Ajio trending queries · Top product searches with click volume as live demand signal.

attributes · Body type, brand, color and fit distribution charts.