GlamAR.

See it.

200+ AR / VR experiences in production.

GlamAR is the immersive-commerce surface inside PixelBin. Reliance brands use it for virtual try-on, AI skin analysis, product configurators, virtual stores, and AR ad units. The platform ships seven distinct modules; what runs on a given brand depends on category fit.

Module mix changes by category. Eyewear and jewellery lean on VTO. Skincare runs Skin Analysis + SkinGPT. Furniture and home decor use true-to-scale AR placement and virtual stores.

Other Reliance Brands deployments · Sephora · Vision Express · West Elm — all RBL-franchise storefronts in India running GlamAR surfaces.

Your skin, decoded by AI.

14 metrics · single scan

Skin type Skin tone Face age Total skin score Acne Whiteheads Pores Pigmentation Wrinkles Dark circles Eyebags Redness Dehydration Scars

What GlamAR ships.

A · 3D Model Development

2D images and CAD → 3D models

In-house pipeline converts 2D images or CAD files into detailed 3D models. Optimised polycount for fast load.

• Output formats · GLB, USDZ, PLY, STL, FBX, OBJ, X3D, GLTF
• Targets · Web, AR, VR, Meta Ads
• Storage · 100 GB cloud with version control
• Virtual studio shots replace photoshoots for catalog silos

B · 360° Product Viewer

Full rotation · embedded on PDP

Rotate, zoom, interact with the product directly on the product page. Built-in QR launches AR try-on on mobile.

• True-to-scale dimensions shown in-viewer
• Adjustable rotation speed, lighting, shadows, background
• Embeds on the storefront PDP · framework-agnostic

C · AR Try-On (VTO)

Face-tracked virtual try-on

Real-time AR try-on for eyewear, jewellery, makeup, accessories. Optimised assets <300 KB; minimal site impact.

• Add-to-cart inside the AR view
• Built-in analytics on try-on time, sessions, conversions
• Cross-device · mobile, tablet, desktop webcam
• AI Style Studio · assisted-selling overlay on top of VTO

D · Product Configurator

Real-time variant preview

Customers preview colours, materials, engravings live. Smart variant logic only shows compatible combinations.

• 3D catalog generation for unlimited variants — no inventory
• Price, stock, shipping recalculate per change
• Made-to-order display without physical samples

E · Virtual Store

Immersive digital storefront

Shoppers walk a 3D space, click products for specs / 360° / AR. Direct checkout from inside the virtual store.

• Side-by-side multi-product comparison
• Real-time material, finish, size swap
• Engagement heatmaps for visitor flow

F · AR Discovery Ads

3D banners · CGI ads · geo-triggered

Banner ads become interactive AR. CGI product motion. Geo-triggered AR campaigns near stores. Direct add-to-cart from the ad.

• Performance analytics · try-on time, shares, conversions
• Try-on triggers user-generated social content
• Three formats · 3D banner, CGI motion, virtual store

Two more deployments in production.

Two more GlamAR formats, captured from the pitch deck. Rivaah runs the virtual store; the VINT campaign uses the geo-triggered 3D banner.