Home / JCP / RCPL
Overview Channels AI Cataloging 7-Eleven RCPL Release Notes
JCP · RCPL · Live

RCPL.

Reliance Consumer Products. The end-to-end digital platform — Pre-Sales, Van Sales, Primary DMS, CTS (Cooler Tracking), Pricing & Promotions, SFA — built and run by Fynd across five parallel PODs spanning Beverage and Non-Beverage.

FY26 run-rate
₹20,000 Cr
Under three years
Active delivery PODs
5
Bev + Non-Bev parallel
Order coverage · in test
₹5,000 Cr+
Across primary + secondary
Assets tracked · CTS
1.86 L
Coolers · pan-India
Product
Ashish Chandorkar
Engineering
Abhishek Shinde · Fahim Sakri
RCPL counterpart
Shashi Mohan
01 · Status · 24-Apr-2026 cycle

Stabilise and scale, in parallel.

Two-track stance. Track 1 · take ownership of the existing two-year-old stack and ship production deployments every cycle to close gaps and harden data quality. Track 2 · architect a dedicated, RCPL-owned, AI-native FMCG OS as the long-term home.

Delivered · Mar–Apr

40+ items shipped to production.

  • · 5 workflow areas covered — Asset Mgmt, CTS, Primary DMS, Pre-Sales, Configuration
  • · ~35,000 physical CSO visits eliminated via backend verification of legacy assets
  • · 9 data-correction scripts run · 20-Apr-2026 (back-verification, MAT code, FOS/Empl ID changes)
In flight · 28-Apr deployment

15 items in current cycle.

  • · 5 modules — Asset Mgmt, CTS, Primary DMS, Pre-Sales, SFA
  • · 3 new SFA capabilities — Target Setting & Outlet Tiers, CSO target view, CSO Performance Dashboard
  • · Pre-Sales DMS · demo cleared, deployment confirmed for next week
Phase 2 · 4 domains queued

Decisions needed to unblock.

  • · Van Sales + Multi-Role UAM — completes Beverage DMS coverage (~₹1,000 Cr volume)
  • · Non-Beverage SFA (Multi-Segment Mapping + Beat Mgmt) — resolves 60–70% of L1 ticket load
  • · Anchor Order Fulfilment — covers 20–30% of all DBs across segments
  • · UAT bandwidth — Pre-Sales DMS, Auto DO, Non-Bev DMS in parallel testing; sign-off bandwidth bottlenecked
02 · What's live · 5 delivery PODs

Five parallel tracks across Beverage and Non-Beverage.

Each POD owns a slice of the route-to-market — Pre-Sales and Van Sales for the Beverage business; Multi-Segment Distributor Mapping, CSO empowerment, and Beat Management for the broader CSO field force; CTS for cooler-asset deployment; Primary DMS for distributor ordering; Pricing & Promotions for the full margin-and-scheme stack.

PODInitiativeBusiness impactBusiness unit
POD 1Pre-Sales80% of distributors · ~₹4,000 Cr order volumeBeverage
POD 1Van Sales20% of distributors · ~₹1,000 Cr order volumeBeverage
POD 1User Access Mgmt · multi-role20% of Beverage DBs need multi-role accessBeverage
POD 2CTS · Cooler Tracking System~₹50 Cr asset-loss avoidance via tracking + stakeholder visibilityBeverage
POD 3Multi-Segment Distributor Mapping60–70% of L1 issue tickets resolvedAll Non-Beverage
POD 3Empowering CSOsCSO productivity upliftStaples
POD 3Managerial AppCSO productivityAll
POD 3Beat ManagementCSO productivity & complianceAll
POD 4Auto DO enhancementsSupports ₹500 Cr/month orders · ~₹1 Cr FTE optimisationBeverage
POD 4Primary DMS for other segmentsSupports ₹1,000 Cr/month ordersAll Non-Beverage
POD 4User Access Mgmt · multi-userAccess for 1,000+ distributorsAll
POD 4Anchor Order Fulfilment20–30% of DBs across the business are anchorsAll
POD 5Operational fixes & tasksFTE optimisation, productivity increaseDigital / Business Ops
POD 5Pricing & PromotionsSupports ₹1,200 Cr/month primary pricing · secondary scheme upliftAll
03 · Architecture · six platform surfaces

One DMS, six entry points.

The same data backbone serves every stakeholder — RCPL business team, distributor, channel sales officer, area sales manager, BPO ops, service provider — through a purpose-fit interface for each.

01 · Admin Portal

RCPL Business + L1 ops console.

Bulk uploads · onboarding (distributor, CSO, retailer, factory, APOB) · pricing & scheme rule setup · article-market mapping · primary indent management · data-correction scripts.

https://portal.reliancedms.com/

Admin Portal · Primary Indent Management · 787 orders · Pending / Accepted / Rejected
02 · Distributor Platform

Primary order + secondary action hub.

5-step primary ordering with FTL guidance and credit balance check · accept / modify / reject retailer secondary orders · invoice + picklist downloads at order or beat level · returns and reconciliation flows.

https://reliancedms.jiomartpartners.com

Distributor Platform · order details · Accept / Modify / Reject
03 · CSO App

Field-facing tool for channel sales officers.

Retailer onboarding (OTP-verified mobile + store image) · beat plan view (today / tomorrow / monthly) · category and brand browsing for secondary orders · off-beat ordering · Signature retailer 5-section onboarding (GSTIN auto-populate · penny-drop bank validation · branding capture).

https://rcpl.jmpx3.de · mobile app (Samruddhi)

CSO App · brand splash + sign-in to FOS · OTP verification CSO App · home · today's beat plan + onboard retailers
CSO App · retailer onboarding · OTP verification CSO App · beat plan + retailer mapping
CSO App · beat mapping flow · distributor + beat selection
CSO App · cart + review order · pricing, margin, scheme breakdown
04 · Saarthi · assisted ordering

ASE / ASM places primary orders for distributors.

Mobile-web · ASM/ASE login by mobile + OTP · view mapped distributor list · click-through auto-login into the distributor's ordering portal · place full primary order with cart, scheme, and balance checks.

https://saarthi.reliancedms.com/

DMS login · mobile-OTP entry
05 · CMS Platform

Article + catalogue authoring.

Single + bulk article creation · L3-category-specific Excel templates · image and video upload · inventory mapping · article-dimension definitions for primary / secondary / both · L2-category attribute setup for product listing filters.

https://platform.jiomartpartners.com/

06 · CTS · Cooler Tracking System

Asset lifecycle across 10 stakeholder roles.

12-stage workflow — request initiation by FOS · ASE/ASM approval · BPO compliance + SAP code · CDE service-provider allocation · GRN upload · CCO generation in SAP · delivery + e-way bill · QR-scan installation · OTP confirmation · agreement upload · BPO verification & closure.

jio-dms-service.extensions.jmpx3.de/asset-management-login

04 · Release notes

Three releases shipped · one cycle in flight.

40+ items deployed across Asset Management, CTS, Primary DMS, Pre-Sales, BPO flows, and Configuration in Mar-Apr 2026 — including the elimination of ~35,000 physical CSO field visits via backend verification. 15 items confirmed for the 28-Apr-2026 cycle across the same five modules.

Released · Mar-Apr 2026 · 3 production deployments
Release 1 · Production

CTU Asset Verification · Samruddhi App.

Counter Top Unit verification for the CCB business. CSOs and Sr. CSOs verify CTUs by scanning the QR code or entering serial number manually.

Impact
  • · Pan-India CTU tracking across retailers
  • · Retailer-level asset deployment accountability
  • · Exact CSO-recorded location captured
Release 2 · Production

BPO flows, asset dashboard & data quality.

  • · Delivery personnel limited to 10 asset requests — fixed (now shows all)
  • · Bulk upload allowed blank SAP code for BPO users — blocked
  • · Pagination count not visible on UI — fixed
  • · Agreements-rejected status incorrectly showing for BPO delivery user — fixed
  • · Dashboard record-count missing for BPO delivery, CCO, document verifier — fixed
  • · Non-compliant standardised reason list added to dropdown
  • · Asset type CTU / vending machine added
Release 3 · Production · latest

CTS · Asset Mgmt, BPO & field operations.

  • · Incorrect Return Request flow for permanent asset post-delivery — resolved
  • · Operational activities on dummy retailers — restricted
  • · SP / CDE asset-sheet download for Status ALL — fixed
  • · Asset reassignment after suspension (GRN details not found) — resolved
  • · BPO customer can modify request fields irrespective of status
  • · Delivery challan fields 3/4/5 made non-mandatory
  • · Backend verification — eliminates ~35,000 physical CSO visits
  • · SAP customer code displayed for CSO and ASE/ASM roles
Upcoming · 28-Apr-2026 cycle · 15 items across 5 modules
ModuleWhat is deployingStatus
Asset Mgmt · CTSCash discount by distributor; retailer order listing; Aadhaar Card renamed to Masked Aadhaar Card; State field in Address — mandatory dropdown for CSO, ASE/ASM, BPO (request blocked if state missing)In flight
CTSOTP removal from installation flowIn flight
Primary DMSBulk Order Modification; Credit Deficit handling; HPC segment enabled for primary orderingIn flight
Pre-SalesUI & validation enhancement; retailer order listing; invoice format phase 2; cart enhancements; load creation enhancementIn flight
SFATarget Setting & Outlet Tiers; Target View for CSO; CSO Performance Dashboard 3 new SFA capabilitiesIn flight
No-code utility for data-correction scripts

9 manual data-correction scripts ran on 20-Apr-2026 (back-verification, retailer deletions, FOS name change, MAT code corrections, employee ID change, signature bank addition, retailer name / type change, ASM approval-panel access). A no-code utility for these manual script runs is in build · 2–3 week target.

05 · Vision · AI-native FMCG OS

Six-month plan · four integrated layers.

Proposed to the Reliance APEX Board on 01-May-2026. RCPL's distribution platform should not be a configured commercial DMS. It should be an AI-first, RCPL-owned operating system — purpose-built for the scale, segment-mix, and route-to-market complexity that no off-the-shelf product covers end-to-end. Three principles: AI at the core (not bolted on); hyper-personalised down to the call; plug-in anything, plug into anything.

1
Proposal · 6-month plan

AI Sales Agent — the intelligent layer over SFA.

An AI-generated task and incentive engine that plugs into the Saarthi SFA app. Every morning, every sales rep gets a hyper-personalised plan — for each store, for each call — with instant reward points the moment a task is completed.

CapabilityWhat it doesOutcome
Hyper-personalised targetML-optimised target for each store, each call — not a flat beat-level numberRight target, right place
Hyper-personalised taskExecution tasks per store, per visit — focus SKUs, visibility, scheme push, recoverySharper field execution
Task-based incentiveInstant reward points on task completion — gamified, transparent, dailyDrives the right action, every call
Sales upliftClosed-loop measurement of task → action → outcome at the store level3–8% sales uplift per store
Intelligent order predictionOne-click ready order — ML predicts the basket the rep should propose at this store todayAOV up 8–12%
Intelligent engagementPersonalised nudges to rep and retailer — timed, contextual, action-oriented30–50% higher engagement; 3–5% more transactions
2
Proposal · 6-month plan

NextGen SFA — the field-force operating layer.

Saarthi evolves from a transaction app to a decision app. Four sub-layers stitched into the AI layer above.

  • · Intelligent interface · search, text and voice ordering across WhatsApp, PWA, mobile · 30%+ adoption uplift target among CSOs and retailers.
  • · Intelligent product baskets · ML-based ready baskets per outlet · 5–18% lift in focus / premium-product distribution.
  • · Plug-in fabric · audited integration with SAP, image recognition (visibility / share-of-shelf), inventory, loyalty, wallet, payment, lending partners · extend without re-platforming.
  • · Beat & manager layer · beat management, multi-segment distributor mapping, CSO Managerial App, target view, CSO performance dashboards — already on the in-flight roadmap.
3
Proposal · 6-month plan

NextGen DMS — the AI-augmented distributor layer.

The Distributor Management System becomes an AI-augmented automation system — to remove the age-old inefficiencies of traditional DMS (manual operators, stockouts, broken credit cycles, slow loadouts) and put intelligence at the centre.

Sales & inventory intelligence
  • · Secondary order prediction
  • · Stock-out prediction & SKU-level alerts
  • · Primary order recommendation
  • · Loadout recommendation (ready-stock + Van Sales)
  • · Pre-order + remote order (covers rep absenteeism)
  • · Outlet attrition prediction with recovery actions
Credit, cost & CX intelligence
  • · Outlet credit scorecard from RCPL transaction history
  • · Market credit recovery alerts and retailer nudges
  • · Channel financing & micro-credit (one-click onboarding)
  • · Operating-cost optimisation (modern UI for self-serve DBs)
  • · Delivery route optimisation
  • · Stock-loss / expiry alerts with suggested actions
  • · Fill-rate & CSAT scorecards · weekly · per distributor
4
Proposal · 6-month plan

eB2B App for retailers.

Retailers transact directly through a multi-channel eB2B layer (WhatsApp + PWA + native app), with intelligence pushed to the surface.

  • · Intelligent interface · search, text, voice across WhatsApp, PWA, mobile · 30%+ adoption uplift target.
  • · Intelligent product baskets · ML-based, per-retailer ready baskets · 5–18% lift in focus / premium distribution.
  • · Personalised offers & schemes · RCPL pricing & promo engine surfaced contextually per retailer · integrated with secondary scheme pay-out.
  • · Loyalty & wallet · native loyalty plug-in, retailer wallet, instant settlement — closes the loop with the AI Sales Agent's reward points.
Beyond DMS · the full FMCG OS

Once the AI-native distribution platform is in steady state, the RCPL OS extends across the rest of the FMCG value chain — same data backbone, same AI layer, same plug-in fabric — applied to Marketing (brand, campaign, retailer loyalty, consumer activation), Manufacturing (plant-to-warehouse visibility, batch & quality, demand-linked production planning) and Supply Chain (S&OP, secondary logistics, inventory, demand sensing).